ISBN: 0132299208
Marketing : Real People, Real Choices
Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W.
ISBN 10: 0132299208 / 0-13-229920-8ISBN 13: 9780132299206
Publication Date: 2006
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Part 1:nbsp; MAKING MARKETING VALUE DECISIONS Chapter 1:nbsp; Welcome to the World of Marketing:nbsp; Creating and Delivering Value Chapter 2:nbsp; Strategic Market Planning:nbsp; Painting the Big Picture Chapter 3: Thriving in the Marketing Environment:nbsp; The World is Flat nbsp; nbsp; Part 2:nbsp; UNDERSTANDING CONSUMERSrsquo; VALUE NEEDS Chapter 4:nbsp; Marketing Research: Gathering, Analyzing and Using Information Chapter 5:nbsp; Consumer Behavior:nbsp; How and Why People Buy Chapter 6:nbsp; Business-to-Business Markets:nbsp; How and Why Organizations Buy Chapter 7:nbsp; Sharpening the Focus:nbsp; Target Marketing Strategies and Customer Relationship Management nbsp; nbsp; Part 3:nbsp; CREATING THE VALUE PROPOSITION Chapter 8:nbsp; Creating the Product Chapter 9:nbsp; Managing the Product Chapter 10: Services and Other Intangibles:nbsp; Marketing the Product That Isnrsquo;t There Chapter 11:nbsp; Pricing the Product nbsp; Part 4:nbsp; COMMUNICATING THE VALUE PROPOSITION Chapter 12:nbsp; Catching the Buzz: Promotional Strategy and Integrated Marketing Communication Chapter 13:nbsp; Advertising, Sales Promotion, and Public Relations Chapter 14:nbsp; Personal Selling, Sales Management and Direct Marketing nbsp; nbsp; Part 5:nbsp; DELIVERING THE VALUE PROPOSITION Chapter 15:nbsp; Delivering Value Through Supply Chain Management: Channels of Distribution and Logisticsnbsp; Chapter 16:nbsp; Retailing:nbsp; Bricks and Clicks nbsp; Appendix A:nbsp; Qode In Action: Implementing a Marketing Plannbsp; Appendix B:nbsp; Sample Marketing Plan: The S&S Smoothie Company Appendix C:nbsp; Marketing Math Notes; Glossary; Credits; Index
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Marketing: Real People, Real Choices (5th Edition) (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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Book Description: Prentice Hall. Book Condition: New. 0132299208 Up for sale is a brand new paperback U.K. International Edition textbook. Will ship to US and Canada and all around the world. Item will be delivered within 2-3 business days using UPS Express. The book might have different ISBN and cover design. However, the content will still be identical. Bookseller Inventory # 9780131579101 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Marketing: Real People, Real Choices (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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Book Description: Prentice Hall, 2006. Paperback. Book Condition: Brand New. 5th edition. 608 pages. 10.75x8.50x1.00 inches. In Stock. Delivery: UK usually 4-5 days, Europe/USA/ROW 7-10 days. Bookseller Inventory # 0132299208 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Marketing: Real People, Real Choices (ISBN: 0132299208 / 0-13-229920-8) Stuart, Elnora W.; Solomon, Michael R.; Marshall, Greg W. |
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