Positioning : Battle for Your MindRies, Al; Trout, Jack
ISBN: 0131457578
Marketing Management
Kotler, Philip; Keller, Kevin Lane
ISBN 10: 0131457578 / 0-13-145757-8ISBN 13: 9780131457577
Publication Date: 2005
Binding: Hardcover
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Marketing Management: Synopsis
Understanding Marketing Management- Chapter 1 - Defining Marketing for the 21st Century- Chapter 2 - Developing Marketing Strategies & PlansPart II. Capturing Marketing Insights - Chapter 3 - Gathering Information & Scanning the Environment- Chapter 4 - Conducting Marketing Research & Forecasting DemandPart III. Connecting with Customers- Chapter 5 - Creating Customer Value, Satisfaction, & Loyalty- Chapter 6 - Analyzing Consumer Markets- Chapter 7 - Analyzing Business Markets- Chapter 8 - Identifying Market Segments & TargetsPart IV. Building Strong Brands- Chapter 9 - Creating Brand Equity- Chapter 10 - Crafting the Brand Positioning- Chapter 11 - Dealing with CompetitionPart V. Shaping the Market Offerings- Chapter 12 - Setting Product Strategy- Chapter 13 - Designing & Managing Services- Chapter 14 - Developing Pricing Strategies & ProgramsPart VI. Delivering Value- Chapter 15 - Designing & Managing Value Networks & Channels- Chapter 16 - Managing Retailing, Wholesaling & LogisticsPart VII. Communicating Value- Chapter 17 - Designing & Managing Integrated Marketing Communications- Chapter 18 - Managing Mass Communications: Advertising, Sales Promotion, Events & Public Relations- Chapter 19 - Managing Personal Communications: Direct Marketing & the Sales ForcePart VIII. Creating Long-Term Growth- Chapter 20 - Introducing New Market Offerings- Chapter 21 - Tapping into Global Markets- Chapter 22 - Managing a Holistic Marketing Organization
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Marketing Management ( Edition) (ISBN: 0131457578 / 0-13-145757-8) Kotler, Philip; Keller, Kevin Lane |
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Book Description: Prentice Hall International, 2005. Gebunden. Book Condition: Neu. 28,5 cm. - For MBA and undergraduate courses in Marketing Management. This marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing various Englisch. Bookseller Inventory # 9780131457577 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: Prentice Hall International, 2006. Gebunden. Book Condition: New. 28,5 cm. - various Englisch. Bookseller Inventory # 9780131457577 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: Prentice Hall International, 2005. Gebunden. Book Condition: New. 28,5 cm. - For MBA and undergraduate courses in Marketing Management. This marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing various Englisch. Bookseller Inventory # 9780131457577 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Marketing Management (12th Edition) (Marketing Management) (ISBN: 0131457578 / 0-13-145757-8) Kotler, Philip; Keller, Kevin Lane |
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Book Description: Prentice Hall, 2005. Hardcover. Book Condition: Brand New. In Stock. 12 edition. 729 pages. 11.15x8.80x1.25 inches. Bookseller Inventory # __0131457578 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Marketing Management (12th Edition) (Marketing Management) (ISBN: 0131457578 / 0-13-145757-8) Kotler, Philip; Keller, Kevin Lane |
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Book Description: Prentice Hall. Hardcover. Book Condition: New. 0131457578 We ship daily and give all domestic shipments a tracking numbers, which are sent to you. * Standard U.S.: 4 to 14 business days after shipping (may take up to 21 business days). Bookseller Inventory # SKU1000424 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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International Edition
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Marketing Management ( Edition) (ISBN: 0131457578 / 0-13-145757-8) Kotler, Philip; Keller, Kevin Lane |
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Book Description: Prentice Hall International, 2006. Gebunden. Book Condition: New. 28,5 cm. - For MBA and undergraduate courses in Marketing Management. This marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing various Englisch. Bookseller Inventory # 9780131457577 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: Prentice Hall, 2005. Gebunden. Book Condition: Neu. Versandfertig in 1 - 2 Tagen! Versandsichere Verpackung! Inkl. MwSt-Nachweis.; Titel:Marketing Management; Autoren: Philip Kotler, Kevine Lane Keller; Verlag: Prentice Hall. Bookseller Inventory # 4981486-16585625 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Marketing Management (ISBN: 0131457578 / 0-13-145757-8) Kotler, Philip; Keller, Kevin Lane |
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Book Description: Book Condition: NEW. Brand New. Premium International Edition. Printed in English. Tracking number available. Contents and 100% same as US Edition. ISBN & Cover of the book might be different. Legally printed Paperback book. Trust our great customer service & quality product. Best for students on budget. Email us for for any questions. Bookseller Inventory # PrenticeHall-#11902 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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| 12. |
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Marketing Management (ISBN: 0131457578 / 0-13-145757-8) Kotler, Philip; Keller, Kevin Lane |
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Book Description: Book Condition: NEW. Brand New. Premium International Edition. Printed in English. Tracking number available. Contents and 100% same as US Edition. ISBN & Cover of the book might be different. Legally printed Paperback book. Trust our great customer service & quality product. Best for students on budget. Email us for for any questions. Bookseller Inventory # PearsonEdu-#11477 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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