Building Strong BrandsAaker, David A.
ISBN: 0073255963
Advertising and Promotion : An Integrated Marketing Communications Perspective with PowerWeb
Belch, George E.; Belch, Michael A.
ISBN 10: 0073255963 / 0-07-325596-3ISBN 13: 9780073255965
Publication Date: 2006
Binding: Hardcover
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Advertising and Promotion : An Integrated Marketing Communications Perspective with PowerWeb: Synopsis
Part 1: The Role of IMC in Marketing Chapter 1: An Introduction of Integrated Marketing Communications Chapter 2: The Role of IMC in the Marketing Process Part 2: Integrated Marketing Program Situation Analysis Chapter 3: Organizing for Advertising and Promotion Chapter 4: Perspectives on Consumer Behavior Part 3: Analyzing the Communication Process Chapter 5: The Communication Process Chapter 6: Source, Message, and Channel Factors Part 4: Objectives and Budgeting for Integrated Marketing Communications Programs Chapter 7: Establishing Objectives and Budgeting for the Promotional Program Part 5: Developing the Integrated marketing Communications Program Chapter 8: Creative Strategy: Planning and Development Chapter 9: Creative Strategy: Implementation and Evaluation Chapter 10: Media Planning and Strategy Chapter 11: Evaluation of Broadcast Media Chapter 12: Evaluation of Print Media Chapter 13: Support Media Chapter 14: Direct Marketing and Marketing on the Internet Chapter 15: Internet and WWW Chapter 16: Sales Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18:Personal Selling Part 6: Monitoring, Evaluation, and Control Chapter 19: Measuring the Effectiveness of the Promotional Program Part 7: Special Topics and Perspectives Chapter 20: International Advertising and Promotion Chapter 21: Regulation of Advertising and Promotion Chapter 22: Evaluating the Social, Ethical, and Economic Aspects of Advertising and Promotion
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Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card (ISBN: 0073255963 / 0-07-325596-3) Belch, George E.; Belch, Michael A. |
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Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card (ISBN: 0073255963 / 0-07-325596-3) Belch, George E.; Belch, Michael A. |
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ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE (ISBN: 0073255963 / 0-07-325596-3) Belch, George E.; Belch, Michael A. |
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Book Description: McGraw-Hill Education, 2006. Hardcover. Book Condition: New. 11.1mm x 8.5mm. 820 pages. Bookseller Inventory # S1492118 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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