ISBN: 0073080152
Marketing and PowerWeb
Kerin, Roger A.; Berkowitz, Eric N.; Hartley, Steven W.; Rudelius, William
ISBN 10: 0073080152 / 0-07-308015-2ISBN 13: 9780073080154
Publication Date: 2005
Binding: Hardcover
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Part One Initiating the Marketing Process 1 Creating Customer Relationships and Value through Marketing 2 Developing Successful Marketing and Corporate Strategies Appendix A Building an Effective Marketing Plan 3 Scanning the Marketing Environment 4 Ethics and Social Responsibility in Marketing Part Two Understanding Buyers and Markets 5 Consumer Behavior 6 Organizational Markets and Buyer Behavior 7 Reaching Global Markets Part Three Targeting Marketing Opportunities 8 Marketing Research: From Information to Action 9 Identifying Market Segments and Targets Part Four Satisfying Marketing Opportunities 10 Developing New Products and Services 11 Managing Products and Brands 12 Managing Services 13 Building the Price Foundation 14 Arriving at the Final Price Appendix B Financial Aspects of Marketing 15 Managing Marketing Channels and Wholesaling 16 Integrating Supply Chain and Logistics Management 17 Retailing 18 Integrated Marketing Communications and Direct Marketing 19 Advertising, Sales Promotion, and Public Relations 20 Personal Selling and Sales Management Part Five Managing the Marketing Process 21 Implementing Interactive and Multichannel Marketing 22 Pulling It All Together: The Strategic Marketing Process Appendix C Planning a Career in Marketing Appendix D Alternate Cases Glossary Chapter Notes Credits
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Book Description: Soft cover. Book Condition: New. 100% Brand new * International edition (Softcover) **Different ISBN and Cover design but offer same content ~ paper quality ~ Full color ~ in English as that of domestic US edition** (our book is PREMIUM-GRADE International Edition for UK and Australia) Ship out next business day with multi location via USPS Priority mail (California) or UPS express (Thailand) ** Received a tracking number within 1-2 business days ** (FREE UPGRADE to Expedited Shipping ** Received book within 2-4 business days) ** Proven Seller with Excellent Customer Service. **. Bookseller Inventory # ABE-1178837165 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: McGraw-Hill College, 2006. Soft cover. Book Condition: New. [**International Edition**] [Paperback/Softcover] [Brand New] [Printed in COLOR on Quality Paper] [The Cover image and ISBN may different than the US Edition but the content of the book is Same as US Edition] [Fast Shipping, receive book within 2-5 Days For US & Canada]. Bookseller Inventory # ABE-1026596490 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: McGraw-Hill/Irwin. Hardcover. Book Condition: New. 0073080152 BRAND NEW" Marketing and PowerWeb by Kerin, Roger A. Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the. Bookseller Inventory # B9780073080154 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: McGraw-Hill/Irwin. Soft cover. Book Condition: New. 0073080152 BRAND NEW Book, Softcover, International Edition, Exact Same Contents. 8th Edition. Missing C. D. Registration Code included Every page number matches the USA version book with ISBN IE 8th Edition. In English. Suitable for Class Use in USA and Canada Colleges. "International Edition" and Restricted sales disclaimer wordings printed on book covers. Different ISBN number on Book Cover. Do not ship to PO box/APO addresses. FedEx or DHL shipment. Estimated shipment time frame is 2 to 7 business. Daytime phone number needed to avoid delivery delay. The stock/publisher photo is NOT the photo of the book we are selling. Read before buying, do not assume, email us if you have questions.2KIT5170 IE 0071116095. Bookseller Inventory # 431987321B [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: Irwin/McGraw-Hill, 2005. Hardcover. Book Condition: New. 8th. 218mm x 32mm x 283mm. Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. 733 pages. Bookseller Inventory # S5501721 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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Book Description: Irwin/McGraw-Hill, 2005. Hardcover. Book Condition: New. 8th. 218mm x 32mm x 283mm. Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. 733 pages. Bookseller Inventory # S5501721 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
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