Advertising and Promotion: An Integrated Marketing Communications PerspectiveBelch, George E.; Belch, Michael A.

Your Satisfaction is Guaranteed:
Table of Contents Retailing Management, 6th ed. ISBN: 007301978X Brief SECTION I: THE WORLD OF RETAILING Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior SECTION II: RETAILING STRATEGY Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management SECTION III: MERCHANDISE MANAGEMENT Chapter 12: Managing Merchandise Assortments Chapter 13: Merchandise Planning Systems Chapter 14: Buying Merchandise Chapter 15: Retail Pricing Chapter 16: Retail Communication Mix SECTION IV: STORE MANAGEMENT Chapter 17: Managing the Store Chapter 18: Store Layout, Design, and Visual Merchandising Chapter 19: Customer Service SECTION V: CASES Cases Overview Grid Case 1 Rainforest Cafeacute;: A Wild Place to Shop and Eat Case 2 Providing a Retail Experience: Build-A-Bear Workshop Case 3 WeddingChannel.com Case 4 The Chen Family Buys Bicycles Case 5 Consumer Buying Behavior-Is Wal-Mart in Vogue? Case 6 Dollar General and Family Dollar Cater to an Underserved Market Segment Case 7 Ahold: The Biggest Supermarket Retailer You Have Never Heard Of Case 8 Competitive Environment in the Teen/College Apparel Market Case 9 Radio Shack and Best Buy: Comparing Financial Performance Case 10 Stephanie's Boutique: Selecting a Store Location Case 11 Hutch: Locating a New Store Case 12 Home Depot Changes Directions Case 13 Can Wal-Mart Improve Its Company Image? Case 14 Avon Embraces Diversity Case 15 Abercrombie & Fitch: Hiring for Looks Case 16 Lawson Sportswear Case 17 Salon-Only Hair Care Products Found Outside the Salon Case 18 SaksFirst Builds Customer Relationship Case 19 Men's Wearhouse: Adding Complementary Merchandise and Services to Bring Customers Value Case 20 Nolan's Finest Foods: Category Management Case 21 Developing a Buying Plan for Hughe's Case 22 McFadden's Department Store: Preparation of a Merchandise Budget Plan Case 23 eBay Case 24 How Much for a Good Smell? Case 25 Promoting a Sale Case 26 Enterprise Builds on People Case 27 Diamond in the Rough Case 28 Borders Bookstore: A Merchandise Display Problem Case 29 Fresh Ideas in Grocery Store Layout Case 30 Sephora Case 31 A Stockout at Discmart: Will Substitution Lead to Salvation Case 32 Customer Service and Relationship Management at Nordstrom Case 33 Retailers and Sustainable Development in the U.K. Case 34 Lindy's Bridal Shoppe Case 35 Starbucks Coffee Company Case 36 New Product Development at Yankee Candle Company Case 37 Interviewing for a Management Trainee Position Glossary Index
| 1. |
Stock Photo
|
RETAILING MANAGEMENT (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
|||
| Bookseller: SBS_ABE (HOUSTON, TX, U.S.A.) Bookseller Rating:
|
Price: £ 17.20
[Convert Currency] Quantity: 6 |
Shipping within U.S.A.: £ 2.01 [Rates & Speeds] |
|
||
|
Book Description: Book Condition: Brand New. US Edition,Brand New Book, Ready to Ship. Bookseller Inventory # 007301978X-11 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
|||||
| 2. |
International Edition
|
Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
|||
| Bookseller: Thetextbooksplanet.net (Philadelphia, PA, U.S.A.) Bookseller Rating:
|
Price: £ 26.08
[Convert Currency] Quantity: > 20 |
Shipping within U.S.A.: £ 3.34 [Rates & Speeds] |
|
||
|
Book Description: McGraw-Hill/Irwin. Hardcover. Book Condition: New. 007301978X THIS IS AN INTERNATIONAL EDITION, SOFTCOVER. Always Compare shipping too. Bookseller Inventory # AAA-05 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
|||||
| 3. |
International Edition
|
Retailing Management (6th International Edition) (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
|||
| Bookseller: TextbookXpres (Houston, TX, U.S.A.) Bookseller Rating:
|
Price: £ 26.16
[Convert Currency] Quantity: 2 |
Shipping within U.S.A.: £ 5.35 [Rates & Speeds] |
|
||
|
Book Description: McGraw-Hill, 2007. Book Condition: Brand New. International Edition. Softcover. This is a Brand New High-Quality, Color-Printed Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking!. Bookseller Inventory # 007301978X00241 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
|||||
| 4. |
International Edition
|
Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
|||
| Bookseller: LTX (Champaign, IL, U.S.A.) Bookseller Rating:
|
Price: £ 31.32
[Convert Currency] Quantity: 1 |
Shipping within U.S.A.: £ 5.35 [Rates & Speeds] |
|
||
|
Book Description: Book Condition: New. Brand New 6 International Edition, Softcover. Same content as US edition, but different ISBN. If US edition printed in color, our book printed in color too! (our book is PREMIUM-GRADE International Edition for UK and Australia) Fast turnaround by DHL/UPS. It should arrive within 3-4 business days **LOW SHIPPING**. Bookseller Inventory # 2146-B-N [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
|||||
| 5. |
Stock Photo
|
Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
|||
| Bookseller: A1Books (Netcong, NJ, U.S.A.) Bookseller Rating:
|
Price: £ 105.68
[Convert Currency] Quantity: > 20 |
Shipping within U.S.A.: £ 3.31 [Rates & Speeds] |
|
||
|
Book Description: Book Condition: New. Brand new item. Over 4 million customers served. Order now. Selling online since 1995. Few left in stock - order soon. Code: M20090106103104H007301978X. SKU: 007301978X-11-MGWH. Bookseller Inventory # 007301978X-11-MGWH [Bookseller & Payment Information] [More Books from this Seller] |
|||||
| 6. |
Stock Photo
|
Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
|||
| Bookseller: Revaluation Books (Exeter, DEV, United Kingdom) Bookseller Rating:
|
Price: £ 154.16
[Convert Currency] Quantity: 2 |
Shipping within United Kingdom: £ 2.75 [Rates & Speeds] |
|
||
|
Book Description: Irwin Professional Pub, 2006. Hardback. Book Condition: Brand New. 6th edition. 658 pages. 10.75x8.50x1.00 inches. In Stock. Delivery: UK usually 4-5 days, Europe/USA/ROW 7-10 days. Bookseller Inventory # 007301978X [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
|||||
| 7. |
International Edition
|
Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
|||
| Bookseller: PanYa (Bangkok, BK, Thailand) Bookseller Rating:
|
Price: £ 24.09
[Convert Currency] Quantity: 1 |
Shipping within Thailand: FREE
[Rates & Speeds] |
|
||
|
Book Description: Book Condition: New. Brand New 6 International Edition, Softcover. [compare shipping fee and transit time before make a purcahse] [easy return to USA mail center] [APO/FPO/POBOX will ship by USPS priority mail] Same content as US edition, but difference ISBN. If US edition printed in color, our book printed in color too! (our book is PREMIUM-GRADE International Edition for UK and Australia) Fast turnaround by DHL/UPS. It should arrive within 3-4 business days **LOW SHIPPING**. Bookseller Inventory # 2146-B-N [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
|||||
| 8. |
Stock Photo
|
Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
|||
| Bookseller: bookwebpages.com (Deerfield Beach, FL, U.S.A.) Bookseller Rating:
|
Price: £ 34.43
[Convert Currency] Quantity: 1 |
Shipping within U.S.A.: £ 2.34 [Rates & Speeds] |
|
||
|
Book Description: McGraw-Hill/Irwin, 2006. Hardcover. Book Condition: New. Brand new book, additional shipping and handling charge for Priority and International orders. Bookseller Inventory # SKU0070315 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
|||||
| 9. |
International Edition
|
Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
|||
| Bookseller: Cornerbookstores (Irvine, CA, U.S.A.) Bookseller Rating:
|
Price: £ 46.22
[Convert Currency] Quantity: > 20 |
Shipping within U.S.A.: £ 4.18 [Rates & Speeds] |
|
||
|
Book Description: McGraw-Hill/Irwin. Hardcover. Book Condition: New. 007301978X Brand New Item! International Edition, Soft cover binding! Perfect Condition! SHIPS FROM US!! Tracking # available! We accept PO Box address!. Bookseller Inventory # IE000907 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
|||||
| 10. |
Stock Photo
|
Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
|||
| Bookseller: AussieBookSeller (Mascot, NSW, Australia) Bookseller Rating:
|
Price: £ 74.90
[Convert Currency] Quantity: 3 |
Shipping within Australia: £ 3.95 [Rates & Speeds] |
|
||
|
Book Description: Irwin/McGraw-Hill, 2006. Hardcover. Book Condition: New. 6th. 220mm x 30mm x 282mm. Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a careerin retailing and related fields. 658 pages. Bookseller Inventory # S1552743 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
|||||
| 11. |
Stock Photo
|
Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
|||
| Bookseller: ABC Books (New Hythe, KEN, United Kingdom) Bookseller Rating:
|
Price: £ 84.29
[Convert Currency] Quantity: 3 |
Shipping within United Kingdom: £ 3.70 [Rates & Speeds] |
|
||
|
Book Description: Irwin/McGraw-Hill, 2006. Hardcover. Book Condition: New. 6th. 220mm x 30mm x 282mm. Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a careerin retailing and related fields. 658 pages. Bookseller Inventory # S1552743 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
|||||
| 12. |
Stock Photo
|
Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
|||
| Bookseller: Bobs Books (JRM) (Ontario, CA, U.S.A.) Bookseller Rating:
|
Price: £ 97.30
[Convert Currency] Quantity: 1 |
Shipping within U.S.A.: FREE
[Rates & Speeds] |
|
||
|
Book Description: Irwin/McGraw-Hill, 2006. Hardcover. Book Condition: New. 6th. 220mm x 30mm x 282mm. Retailing Management by Levy and Weitz is the best-selling textbook in the retailing market. Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format. The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service. Students indicate that this text is a "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a careerin retailing and related fields. 658 pages. Bookseller Inventory # S1552743 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
|||||
| 13. |
Stock Photo
|
Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
|||
| Bookseller: Bully's Textbooks (Starkville, MS, U.S.A.) Bookseller Rating:
|
Price: £ 115.36
[Convert Currency] Quantity: 1 |
Shipping within U.S.A.: £ 3.00 [Rates & Speeds] |
|
||
|
Book Description: McGraw-Hill/Irwin, 2006. Hardcover. Book Condition: New. Bookseller Inventory # 10042816 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
|||||
| 14. |
Stock Photo
|
(ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
|||
| Bookseller: Fantastic Shopping (Tampa, FL, U.S.A.) Bookseller Rating:
|
Price: £ 115.83
[Convert Currency] Quantity: > 20 |
Shipping within U.S.A.: £ 2.17 [Rates & Speeds] |
|
||
|
Book Description: Book Condition: Brand New. Bookseller Inventory # B548795M [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
|||||
| 15. |
Stock Photo
|
Retailing Management (ISBN: 9780073019789) Levy, Michael; Weitz, Barton A. |
|||
| Bookseller: textbookxdotcom (Norwalk, CT, U.S.A.) Bookseller Rating:
|
Price: £ 117.06
[Convert Currency] Quantity: > 20 |
Shipping within U.S.A.: £ 3.06 [Rates & Speeds] |
|
||
|
Book Description: Book Condition: New. Brand New! Leaves warehouse in 3-5 days. Bookseller Inventory # R65814447 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
|||||
| 16. |
Stock Photo
|
Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
|||
| Bookseller: Specialty Books (Athens, OH, U.S.A.) Bookseller Rating:
|
Price: £ 136.13
[Convert Currency] Quantity: 1 |
Shipping within U.S.A.: £ 2.33 [Rates & Speeds] |
|
||
|
Book Description: McGraw-Hill/Irwin, 2006. Hardcover. Book Condition: New. Very Fast Delivery!!. Bookseller Inventory # 10778104 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
|||||
| 17. |
Stock Photo
|
Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
|||
| Bookseller: paperbackworld.de (Arnstadt, thuer, Germany) Bookseller Rating:
|
Price: £ 143.39
[Convert Currency] Quantity: 1 |
Shipping within Germany: £ 1.81 [Rates & Speeds] |
|
||
|
Book Description: MCGRAW HILL BOOK CO, 2006. Gebunden. Book Condition: Neu. Dies ist ein Besorgungstitel, er ist ca. 1-2 Wochen nach der Bestellung versandfertig. / This is an "obtain title", ready for dispatch in about 1-2 weeks after receipt of order Versandsichere Verpackung! Inkl. MwSt-Nachweis.; Titel:Retailing Management; Autoren: Michael Levy, Barton A. Weitz; Verlag: MCGRAW HILL BOOK CO. Bookseller Inventory # 6534576-20440194 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
|||||
| 18. |
Stock Photo
|
Retailing Management (ISBN: 007301978X / 0-07-301978-X) Levy, Michael; Weitz, Barton A. |
|||
| Bookseller: South Texas Book & Supply (Edinburg, TX, U.S.A.) Bookseller Rating:
|
Price: £ 110.71
[Convert Currency] Quantity: 1 |
Shipping within U.S.A.: £ 3.00 [Rates & Speeds] |
|
||
|
Book Description: McGraw-Hill/Irwin, 2006. Hardcover. Book Condition: New. Bookseller Inventory # 10458174 [Bookseller & Payment Information] [More Books from this Seller] [Ask Bookseller a Question] |
|||||
BookHints: Book Lovers Recommend...
Advertising and Promotion: An Integrated Marketing Communications PerspectiveBelch, George E.; Belch, Michael A.
More Than A Hobby: How a $600 Start-Up Became America's Home & Craft SuperstoreMerrill, Dean; Green, David
Retail Management: A Strategic ApproachEvans, Joel R.; Berman, Barry |
Portions of this page may be (c) 2006 Muze Inc. Some database content may also be provided by Baker & Taylor Inc. Copyright 1995-2006 Muze Inc. For personal non-commercial use only. All rights reserved. Content for books is owned by Baker & Taylor, Inc. or its licensors and is subject to copyright and all other protections provided by applicable law.
Portions of this page may be Copyright VNU Entertainment Media (UK) Ltd., 2006. All rights reserved.